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Make Up Review

Deciem- Niod vs Hylamide vs The Ordinary

by Mohammad Ali Ayaz on Jan 04, 2024

When faced with the myriad of bewildering and tempting choices that Deciem has to offer, how do you choose between Niod, Hylamide and The Ordinary?

I was lucky enough to attend a blogger event at the Deciem Store in London. The Co CEO Nicola graced us with her presence (lovely lady, totally gorgeous and down to earth) and we all spent the evening discussing my favourite topic, Deciem.

I learnt a lot at the bloggers meet, so I thought I would fill my lovely readers in on the latest Deciem news and give a run down on the different skincare brands that reside under the Deciem umbrella.

What’s next on the horizon for Deciem-

Deciem is the latin for “a sequence of ten”. The founder of Deciem Brandon Truaxe started his company in 2013 with the idea that the most efficient way to start a beauty company is by having many brands all developed under the same umbrella by the same team. It is a close knit operation and makes for swift and exciting product devleopment. From the beginning, the team at Deciem decided, in the face of all advice, that they would not bother with all that expensive advertising and marketing malarkey. Rather than pay famous models to advertise their products, their efforts go into creating cutting edge formulations.

Under the Deciem umbrella you will find- Ab Crew (men’s grooming), The Chemistry Brand (body), Fountain (supplements), Hair is Fabric (hair- check out my review ), Hylamide (skincare), The Ordinary (skincare), NIOD (skincare), Stemm (Hair) and White Rx (skincare aimed at pigmentation).

What is the difference between The Ordinary, Hylamide and NIOD?

Deciem came about while Brandon Truaxe was working on software for the beauty industry, he noticed that some brands were producing face creams and serums and charging £100 for them, even though the active ingredient is actually very cheap to produce.

He and his lab created a range of serums called The Ordinary that are just the active ingredient and whatever else is necessary to transport it to the skin. He cut all the extraneous costs and produced a range of skincare that has proven effectiveness and a low low price (ranging from £3.90 to £14.90). The downside of The Ordinary being that it is not a complete range of products- there is no cleanser, sun protection or moisturiser as such. It also takes some brainwork choosing which The Ordinary product to buy, when to use it and in which order. As the formulations are strong, they are not to be messed with. I spend a lot of time on The Ordinary Chatroom, there are a lot of confused people there.

Hylamide is the mid range skincare brand. Hylamide has brighter packaging than The Ordinary is the first noticeable difference. The individual products are easier to understand, you get more information on the side of the box, regarding what to expect from it.
The Hylamide range has many interesting products- a 12 hour oil blocker, photography foundation, Glow Booster, it also has a core range. Sub Q anti age is Hylamide’s anti aging serum, it contains a retinol complex, peptides and 5 forms of hyaluronic acid, polyglucuronic acid and copper lysinate.

Some of these ingredients you will find in The Ordinary range, but in separate serums. So you can get the same sort of antiaging products in Deciem’s cheaper range but, you have to figure out yourself how to combine them. Hylamide gives you a one stop anti aging serum in a single product, with less head work and better skincare tech. Hylamide has a price range of £18-£30, so about double The Ordinary.

The Hylamide products I have are great- the Sub Q eye serum has improved my under eye drastically. The high efficiency cleanser is my favourite cleanser at the moment. I’ve reviewed the Hylamide C25 Booster if you’re interested. Since I have a lot of skin changing from Deciem’s cheapest brand and I love what I’ve tried from Hylamide, Deciem totally have my trust. I’m really excited to see what NIOD can do for my skin.

NIOD stands for Non Invasive Options in Dermatology. NIOD will give you more packaging, and the packaging is cool. The prices run from £20 to £130 so this is the most expensive of Deciem’s skincare. Niod is about maintaining the health of the skin with cutting edge dermatological technology. Where The Ordinary uses tried and tested ingredients, Niod has the tried and tested ingredients and the cutting edge ingredients and the first ever, just invented ingredients. Where The Ordinary has three forms of Hyaluronic Acid, Hylamide has five and NIOD has 15. You can get results without spending the max, but NIOD will give you more. The Deciem lab is constantly working on improvements to the NIOD products. When they come across something that works better, they just update the product- like a software update.

If you ask anyone at Deciem which skincare line you should buy, they will say NIOD. Not because it makes the most profit, but because it is the best. The formulations have been pored over for effectiveness and skin tolerability. It’s what Brandon himself uses and apparently he has the skin of a toddler.

The decision really depends on your budget, all three have a lot going for them. I myself have products from all 3 lines and have had the best skin of my life since using . I have most of The Ordinary and a couple of bits from Hylamide. I bought a couple of NIOD items at the Deciem store that I’m excited to try (needless to say I will report back). I’d like to say thanks to Rebecca and Ree of ReallyRee and Deciem for having me at what was the absolute highlight of my year.

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